In experiments on word usage in Twitter, I’ve constantly noticed some very coherent groups of hashtags and words: those belonging to astrology. Apparently, many users post horoscope information, statements or comments and tag them using the name of the zodiac sign. So, I wondered (since I pretty much tried ignored astrology all my life) what are the most particular traits that people use to describe each sign.
#Taurus is extremely kind and sweet..until you betray them; then death is better.
To uncover this, I planned to use a combination of Twitter data and one of my favourite statistical measures – Pointwise Mutual Information (PMI) [1,2].